If you own your own business or starting-up, chances are you’ve heard about SEO (search engine optimization).
Search engine optimization is the process of ranking businesses and brands to the top slots of search engines like Google, Bing, and Yahoo.
With 3.5 billion searches conducted on Google per day, SEO has now become the most important marketing channel on the digital landscape.
Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise, and 42% of the group stating effectiveness is increasing significantly. (Source: MarketDive, 2016).
The Way SEO Works
SEO helps reach consumers who are looking for a particular product, service, or information at the exact time they’re interested.
This is done by creating keyword combinations that reflect a business or brands offering and/or message in the form of a search query consumers have a history of performing.
For example, this article is called, “Understanding SEO On A Fundamental Level”.
The keyword is “understanding SEO”.
There are 260 monthly searches conducted with this keyword. That means the competition is fairly low to rank high in the search engines with this and it means that when I do, 260 people will have a chance to read this article, share it on social platforms and comment or buy my services.
This called a keyword strategy. You find one word or use a long tail keyword, which is a group of three or four words, to create a focal point (target). Then you create a keyword group, of supporting keywords to sprinkle through your content to help readers and search engines understand what the subject is about.
This becomes exceptionally powerful in brand messaging. Brand messaging conveys to your customers what your company is all about.
When you are building your brand identity or rebranding, use SEO keywords strategic planning to make your brand assecible to the right people from the very beginning.
You can also use your brand keyword strategy to build social media campaigns, ads, and even employee handbooks.
Keyword strategy is just a part of SEO.
It’s a big part, but still just a part.
Search engine Optimization also involves website design and development and relationship building.
SEO & Website Design and Development
You can probably imagine how important having a website is to reach you, customers. Your website lets the whole world know what you do, how you do it, who you do it with and for.
In addition, a website helps you run your business better by collecting important information from your prospects and existing customers, like emails and any forms or reviews you may have.
We, use SEO in a method called On-Page SEO, which is the process of using keyword strategies, tagging images, and linking information to make for better user experience.
Another SEO practice is to create site maps that are maps illustrating how your web site’s information is organized. This site map is then registered with Google and then Google crawls the site regularly to determine if the information is useful or not. If it is, they prioritize your site and rank you to the top of the search engine based on your keyword focal points.
Now, I mentioned Google because it is the most powerful search engine. 72.4% of all searches are conducted on Google.
When you here most people talk about SEO, they generally talk about ranking and complying with Google’s guidelines.
With that being said, Google makes it very clear that our sites need to be:
If you hire an SEO firm or Key SEO freelancer, these obligations are met within the scope of your agreement. But if you’re performing SEO yourself, it will be useful to tell your web designer to make your website SEO-friendly. If you are planning to design your own website, choose a pre-made template you will find in site builders like WordPress that are SEO-friendly.
It is a lot harder and more time consuming to add SEO later.
SEO Builds Relationships
There are two ways search engine optimization builds relationships:
Social Media SEO campaigns are keyword strategic posts and comments that are made to get the right people to engage.
This process is a lot of work. Link building requires a lot of blog writing, emails sent to ask for links, and the implementation of the links. This is a difficult, time-consuming process. Forever 100 emails you send out. You may only get one link.
It also takes technique. You have to understand how to conduct link building on the back end to get it done.
If you have been doing all your SEO yourself, this may be an area where you might want to hire a pro to handle this. Trust me, it will be worth it.
In conclusion, SEO is becoming more and more necessary for businesses and brands to compete in today’s modern market. Understanding SEO isn’t that difficult. Keywords, websites, and relationship building are the fundamental parts of SEO you should get to know. Implementing SEO is where it gets tough. You will need to do a lot of research and spend an enormous amount of time in fulfillment. Or you can just hire an SEO firm or Key SEO freelancer to make sure the SEO is done right and will reach your ideal customers as well as raise traffic and brand awareness.
Have you tried search engine optimization for your business? Did you implement it or did you hire out? What was your experience? Would you add anything else to understanding SEO? Or do you feel like you understand it better?