The PPC Client Questionnaire.
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PPC is tough.
PPC management can be a bit of a task.
There are many moving parts to effectively running a PPC campaign, including:
- Keyword Strategy
- Ad Design
- Placement Strategy
- Ad Optimization
With that being said, it’s important to consider out sourcing you PPC campaign for maixmum results.
So, what is PPC?
PPC (pay-per-click) is a newer internet marketing channel, where you boost clicks by paying for ad space.
The ad space is generally in the top of search engines above organic searches, but the idea is to offer ad space where consumers are most likely to look.
Mix PPC with SEO boost traffic.
You can add PPC at key moments in your SEO project to boost conversions.
Ideally, you’ll want to add PPC when there’s a sudden or consistent spike in traffic or to maximize the results on parts of the campaign.